The Optionist

The Optionist

Today's Picks: March Madness

A basketball story for every audience

Andy Lewis's avatar
Andy Lewis
Mar 16, 2022
∙ Paid
Boston Celtics greats Bill Russell, left, and Bob Cousy watch the action during a Celtics game against the 76ers at the FleetCenter in Boston on Apr. 7, 2000. (Photo by Jim Davis/The Boston Globe via Getty Images)

March Madness got me thinking about how basketball has become a juggernaut across the culture. Football games might have the TV ratings, but …

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Ankler Media · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture