Today's Picks: March Madness

A basketball story for every audience

Boston Celtics greats Bill Russell, left, and Bob Cousy watch the action during a Celtics game against the 76ers at the FleetCenter in Boston on Apr. 7, 2000. (Photo by Jim Davis/The Boston Globe via Getty Images)

March Madness got me thinking about how basketball has become a juggernaut across the culture. Football games might have the TV ratings, but …